I was browsing with Facebook last week and also saw a couple of examples that have the right to aid you understand what renders a good or a poor Facebook article.

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BAD: MCDONALD"SMcDonald"s has actually long been in my social and also marketing Hevery one of Shame. They seem to be entirely incapable of engaging with customers on a relatable level. This article about McNuggets is no various.


This write-up is not structured to guide comments in any type of direction. As you have the right to watch, some of the comments close to the height are positive and are around McNuggets. As you go down the list, however, the tone starts to change, Comments include:

- Where did the bbq ranch burger go?

- Sad to hear iced coffee isn"t $1 anymore

- Mc Greedy. This is why I do not eat this overpriced garbage any type of much longer.

- Good project I simply went with your drive-through for an iced coffee it took you 20 minutes.

- I simply read that chicken nuggets have actually 50 various ingredients

When a post is not structured appropriately, it opens itself approximately ending up being a forum to comsimple around the brand also, specifically for a brand with as many kind of complaints as McDonald"s.


This short article can have actually been quickly improved by transforming the copy to read: Which McNuggets dipping sauce is your favorite? a) BBQ b) honey mustard c) ranch d) teriyaki. When your article is put up as a question, it steers the direction of comments. Adding a multiple option alternative might limit the array of answers, however can assist make comments also even more controllable, as you will watch in my next instance.




The article explains the pants presented and then asks a straightforward question: which execute you prefer? As you can see in the comments, even the one that has actually a complaint still answers the question. They have actually much less comments than McDonald"s post, but the responses are all on-taracquire and administer Expush some actual insight into their audience choices.

It"s called social media, and also Expush understand also what social indicates. They ask for your opinion, quite than blabbing repeatedly. Speaking of blabbing...




Lane Bryant commits the cardinal sin of social media - they use it almost exclusively as a broadactors automobile, and also not as an engagement automobile. This post, prefer many type of others on their web page, sindicate say "Here is a product, click here to buy it!"

Unfortunately, that sort of short article does not engender any kind of kind of good feelings via the audience, that use each article as a sounding board to comordinary about Lane Bryant"s prices.

Lane Bryant"s social team needs to learn what social is all around. They have actually an opportunity to communicate audiences, to talk around things that are frustrating customers, and also to usage their customers as a sounding board on products and also solutions. Instead, they show a shocking lack of regard for fans" opinions or interests. When all you say to your audience is "buy this," do not be surprised as soon as the responses are much less than pleasant.


Lane Bryant obviously has some concerns via the perception of the pricing of their new upscale collection. What if they confirmed a side-by-side photo of a finish look from the higher-end collection and one from the standard-price repertoire through a article that says "A excellent look for any budobtain. Which one do you prefer?"

It doesn"t help to neglect your difficulties, and also social have the right to help you make relationships to your many ardent fans. Sjust how them that excellent looks are still accessible for world on a budget. Let"s check out an additional excellent one...




Coke is one of the unquestioned queens of content. What"s nice about this write-up is that they take the concept that McDonald"s was trying to go for (sharing through friends), but takes it to the next level by asking you to take the activity of tagging a frifinish who provides you as happy as this squirrel.

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This functions for a few factors. For one point, it fits with Coke"s brand also promiseof helping human being share happiness. Secondly, by asking users to take an activity, it helps steer the conversation in the comments section. Third, by asking fans to tag a frifinish, it guarantees Coke a spot in many people"s newsfeeds wbelow they wouldn"t normally finish up.

As Joe Puzlizzi pointed out in a previous interview, "Facebook has actually fundamentally come to be a pay-to-play platcreate. if you are searching for organic circulation of content on Facebook, you are probably not going to get that directly. You are going to need to gain that via other sources that share your content bereason the content is really great and/or you have a really good connection via civilization that desire to share your content."

Coke has actually found a method roughly the barrier by asking fans to tag their friends. Great work!