PayPal Here is an easy choice for merchants starting a new business that need mobile payment processing capabilities. The platform provides all the tools you need to sell, manage inventory, customers, employees, and conduct reporting.
Home screen dashboard for a PayPal Business account. (via PayPal)
Read on for descriptions of the full range of features provided by PayPal Here.
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Payment processing options
PayPal Here provides POS hardware card readers that process both magnetic stripe and EMV chip cards as well as NFC mobile payments such as Apple Pay. The early PayPal Here card reader used the headphone jacks that have mostly all been removed from recent smartphones.
New PayPal Here card readers rely on Bluetooth connectivity to smartphones or dedicated tablets for payment processing.
PayPal Here reader accepts swiping mag stripes, inserting chip cards, and mobile payments. (via PayPal)
PayPal Here lets businesses collect payments immediately upon completing sales or services rendered. But there are still situations where an invoice may be the preferred method for a transaction, and PayPal Here includes capabilities to send invoices and collect payment even when you aren’t with your customers.
The invoice sent to the customers using the PayPal Here invoice tool. (via PayPal)
PayPal Checkout provides your customers with a simple, fast, and trusted payment option. It supports payments through PayPal accounts, Venmo accounts, and PayPal Credit as well as major credit and debit cards.
PayPal’s Smart Payment Buttons streamline the checkout process, optimizing the checkout experience by making it as easy as possible.
Adding a PayPal Buy Now button to your site is as easy as inputting the product information and copying some basic HTML to your site builder. (Via WebStarts)
Your PayPal Business account includes the ability to track inventory using your PayPal payment buttons. You can set up email notifications to automatically alert you once your inventory count for a particular item hits an established threshold.
Depending on the nature of your business, you can use PayPal’s inventory tracking capabilities to block customers from purchasing products that are out of stock.
PayPal provides an easy mechanism for adding and removing items from your inventory as well as managing your full inventory list. (via PayPal)
PayPal Business centralizes and provides access to all of the customer information tied to your PayPal account. You can review transaction histories, import and edit contact information, and reach out to customers directly from the app.
And PayPal Marketing, included with your PayPal Business account, provides sales and marketing analysis and insights about your online shoppers. These marketing capabilities support customer acquisition, highlight where customers are in the sales process, and provide tools for closing sales.
This all helps you and your staff to be good salesmen.
Actionable customer insights empower you to execute more precise marketing. (via PayPal)
PayPal Here supports multiple employee sales activity which you can tie back to your PayPal Business account. This centralizes business-wide sales while also recording individual associate sales performance.
PayPal Here also allows you to adjust user permissions so that sensitive tasks, such as administering refunds or changing pricing strategies, require an admin password.
Manage staff access and permissions from your PayPal Here app. (via PayPal)
Dashboards and reports
PayPal Here supports customized business performance analytics with built-in dashboard and reporting capabilities for monitoring sales tactics. PayPal’s reporting via your PayPal Business account provides anything from a quick sales summary to detailed, time-specified sales reporting.
You can see everything from total sales to PayPal’s swipe fees and chargebacks for up to three years. Reports can be downloaded as easy-to-read PDFs or as CSV files, which provide much more granularity but require manual analysis.
PayPal Business provides easily digestible reports and detailed sales analysis. (via PayPal)
Partner solutions network
While PayPal Here and the more robust PayPal Business provide a surprising amount of baked-in capabilities, you can also combine PayPal with any of their wide range of partner solutions.
These solutions range from site builders to true POS systems, detailed inventory management capabilities to shipping and fulfillment solutions.
PayPal allows you to call in more specialized partners to build your business as you see fit. (via PayPal)
PayPal Here ease of use
Accepting payments with PayPal Here could not be easier. You simply need to sign up and download the app. Then you select and order the card reader you want to use. Once it arrives, you connect the reader to your device with the PayPal Here app via Bluetooth, and you’re ready to sell.
As for all the additional features embedded in your PayPal Business account, it’s as simple as logging into your account and choosing what you’d like to do from the tools on your dashboard.
Those capabilities, such as inventory or customer management, aren’t as extensive as you’d find in a traditional POS system, but they’re enough to get your business started.
PayPal Here pricing
PayPal Here has no app subscription fee, but services aren’t necessarily provided for free. PayPal generates revenue through the transaction processing fees it charges merchants, which shouldn’t be surprising. All merchants pay their merchant service provider these fees for processing card transactions.
Research from jonathanlewisforcongress.com found that the average merchant pays fees between 1.28% + $0.05 to 2.65% + $0.10 per transaction.
Here’s a detailed breakdown of the PayPal Here transaction fees:
PayPal charges a 2.7% fee for card swipes/inserts in the United States. For example, if a customer buys $100 worth of goods from your farmer’s market stand, PayPal takes $2.70 in fees for processing that payment.The fee jumps to 3.5% plus $0.15 if the transaction has to be keyed in rather than swiped or inserted.Online payments and invoices are subjected to a higher fee as well. PayPal Here charges 2.9% plus an additional $0.30 per online transaction.
PayPal Here support
PayPal Here offers three levels of support. Along with in-app help, live chat, and a support call center, the most extensive support service is the PayPal help center.
The help center consists of resolution submission and support for PayPal account holders, support from the PayPal community of over 3 million users, and a messaging center to communicate with support.
The help center also offers a search function with detailed answers to common technical and business-related questions.
PayPal’s help center has detailed answers to many of your questions. (via PayPal)
Benefits of PayPal Here
PayPal Here is one of many combined mobile credit card processors/mobile point of sale systems to hit the merchant market in recent years, Square being the most prominent. PayPal Here has quickly become Square’s primary competitor in this space, and its solution provides a convincing benefit set for users.
Benefits of PayPal Here include:
Easy to set up and start selling via in-store, on the go, online, and invoicingSeamless checkout process for customersAccepting all types of payments across most any mobile deviceAccess money immediately after sales with PayPal accountTap into extensive PayPal Business and PayPal Partner Network tools
PayPal Here empowers you to sell now
PayPal Here and the additional benefits of your PayPal Business account empower small businesses to start selling and processing payments in no time. Depending on the nature of your business, PayPal Here can be everything you’ll ever need.
If you project high growth in both online and in-store sales, PayPal isn’t the best option to scale with your business, but it is a great option to support your sales management needs right out of the gate.
Frequently Asked Questions for PayPal Here
Do I need a business account if I already have a personal PayPal account?
Yes, you will need a business account. Your personal account is limited to sending and receiving money and making purchases. You must create a PayPal Business account to access all the benefits of PayPal Here, including operating under your business name, accepting payments, recording purchase orders, and managing your business.
What information do I need to set up PayPal Here?
You must provide PayPal with legal information such as the business name and address as well as Employer Identification Number (EIN) or Social Security Number (SSN). PayPal also requires you to submit your date of birth and last four digits of your Social Security Number to confirm your identity.
Do my customers have to have a PayPal account to make purchases?
Your customers do not need to have a PayPal account to purchase from you. They are able to use cash, credit and debit cards, mobile payment options such as Apple Pay, and even checks to pay you for your goods and services.